About Us

Loren Murfield, PhD, is a multilayered thinker who is inspired by nature's grandeur and passionate about personal transformation. Seeing metaphors through the lens of his camera and opportunities in his fingers as they tap on the keyboard, he has become a master of inspiration and innovation, authoring over 50 books, several courses, plays, and films. He challenges executive coaching clients and his fans to think bigger and reach higher to do what seems impossible while living 100% A.L.I.V.E.

After years of struggling as an overlooked chore boy and manual laborer, Loren Murfield was determined to unleash his ultimate potential. He returned to college to earn his Associate's, Bachelor's, Master's, and Ph.D., majoring in Communication Studies, and focusing his master's and graduate research on the emotional power of language to create and destroy. As he discovered and took ownership of his unique value, he taught 23 undergraduate and graduate courses in Communication, Business, and Leadership for a decade before opening his executive coaching practice. His unique blend of the personal and the professional, the academic and the business, and the strategist and the tactical creates a wealth of knowledge and a broad perspective that helps clients exceed their lofty expectations by doing what they consider impossible.